THE CHOICE THAT MAKES US UNIQUE
Respect means choosing.
Sendo is the choice for people looking for the truest sense of well-being, not just for themselves, but also for the environ- ment that they live in. A truly holistic approach in which the motivation for our choice comes from respect: respect for nature, respect for the environment and respect for ourselves and others.
We feel responsible for the well-being of the planet and its inhabitants. That is why we have chosen to be careful about the ingredients we use, with the intent to reduce our environmental impact to a minimum, while preserving the delicate natural balance.
RESPECT FOR NATURE
WE OPTIMISE OUR MANUFACTURING PROCESSES
Thanks to the technology used, we develop plant phytocomplexes without affecting the well-being of the plants. In fact, we can extract functional ingredients from a small part of the plant, for example the leaf. In doing so, we avoid intensive farming and thus avoid altering the equilibrium of the subsoil and the animals that live in the soil. Everything produced by the plant – leaves, flowers and fruit – is grown in a completely natural organic environment and is therefore free from contaminants that would normally be absorbed during growth and cultivation. Furthermore, we also reduce allergens in this way, which may be found in the active ingre- dients extracted from the plants.
0% INGREDIENTS FROM ANIMAL ORIGIN
We have chosen to adhere to PETA’s (People for the Ethical Treatment of Animals) Cruelty Free and Vegan program: we guarantee that all our products do not contain ingredients from animal origin.
HIGH PERCENTAGE OF NATURALLY-DERIVED INGREDIENTS
We choose to make our formulas with a high percentage of naturally-derived and organ- ic ingredients, in combination with organic extracts, oils and/or butters.
RESPECT FOR PEOPLE
WE DEFEND THE SKIN’S MICROBIOTA
Sendo products are focused around the well-being of your skin and protecting it from potentially harsh chemicals.
SLS and SLES surfactants are considered to be potential irritants for the skin: we have re- placed them with a naturally-derived deter- gent agent (Sodium Coceth Sulfate).
0% PARABENS AND MIT
We have replaced parabens and MIT with alternative substances that are gentler on the skin.
<1 PPM NICKEL
We test all our formulas for nickel (<1 ppm) to protect and guarantee greater tolerability for skin that is hyper-sensitive to this ingredient.
0% FRAGRANCES WITH SYNTHETIC COLOURANTS AND ALLERGENS
We have chosen to use only fragrances that have been formulated to reduce any risks of sensitisation and we have done away with synthetic colourants.
RESPECT FOR THE ENVIRONMENT
WE USE BIOTECHNOLOGICAL ACTIVE INGREDIENTS
Our decision to use biotechnological active ingredients allows us to obtain active plant ingredients that are consistently high quality, respecting the ecology of the plants and with zero environmental impact. Preserving biodiversity and overcoming the limits of traditional cultivation allows us to have all the types of plants that we need at our disposal, across all seasons, or in all locations. In fact, biotechnology prevents the need for intensive farming, which often leads to water wastage, an increase in emissions (due to the machinery needed for cultivation, storage, etc.), thanks to the plant-extracted active ingredients being replicated in the lab.
We have done away, where possible, with silicones, which are non-biodegradable sub- stances that form a film on the skin and pre- vent the active ingredients from working.
100% MADE IN ITALY
We choose to formulate and manufacture in Italy to guarantee the quality and control of the production chain.
0% PETROLATUM AND MINERAL OILS
We have said no to petrolatum and mineral oils, which are harmful for the environment, and instead prefer to use naturally-derived ingredients that are more respectful to the ecosystem.